Privacy Policy

This Privacy Policy describes how NeoPakistan (“we”, “us” or “our”) collects, uses, shares and safeguards information when you visit neopakistan.pk(the “Site”) and use our services. By accessing or using the Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We collect information in a few different ways depending on how you interact with the Site:

1.1 Information You Provide

• Contact details — such as your name and email address when you submit a contact form, send a news tip, or make an advertising enquiry.
• Communications — the content of messages you send to us, including feedback and correspondence.
• Newsletter subscriptions — your email address if you opt in to receive updates.

1.2 Information Collected Automatically

• Usage data — pages viewed, links clicked, time spent, and referring pages.
• Device & technical data — IP address, browser type, operating system, device identifiers and language settings.
• Cookies and similar technologies — as described in Section 5 below.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain and improve the Site and our content;
• Respond to your enquiries, tips and feedback;
• Send newsletters and updates you have requested;
• Measure and analyse traffic, trends and the performance of our content;
• Display relevant advertising and measure its effectiveness;
• Detect, prevent and address fraud, abuse and security issues;
• Comply with legal obligations.

3. Legal Bases for Processing

Where applicable, we process personal data on the basis of your consent, our legitimate interests in operating a news platform, the performance of a service you have requested, and compliance with legal obligations.

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers — vendors who help us host the Site, deliver email, and analyse usage, under appropriate confidentiality obligations;
• Advertising partners — who may use cookies to serve and measure ads (see Section 5);
• Legal and safety — authorities where required by law or to protect our rights, users and the public.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, understand how the Site is used, and deliver relevant advertising. You can control cookies through your browser settings, though disabling them may affect certain features. Some third-party partners, including analytics and advertising providers, may also set their own cookies subject to their privacy policies.

6. Third-Party Links

Our articles may contain links to third-party websites and services that we do not control. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any information.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, comply with our legal obligations, resolve disputes and enforce our agreements.

8. Data Security

We implement reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have the right to access, correct, update or delete your personal information, object to or restrict certain processing, and withdraw consent. You can unsubscribe from our newsletters at any time using the link in each email. To exercise any of these rights, contact us using the details below.

10. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us so we can remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Significant changes will be highlighted on the Site. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.

12. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal data, please email privacy@neopakistan.pk or visit our Contact page. You may also wish to review our Terms of Service.